boxenrocken (rock the box). st. pauli. hamburg.

Event.

The event “rock the box” was launched to provide the St. Pauli flagship store’s furniture with authentic, essential patination. The name of the game was to add the final touches to the tailor-made steel furnishing by having “the streets of St. Pauli” rock on its surface. The notorious St. Pauli skaters “Cleptomanicx” and the rock back “The Varanes” were specifically invited around to do the job. A whole day of skating, rocking, cutting, scratching, kicking, guitar-breaking.

The “touched up” metallic furniture with all the cuts, scratches and corrosion now hangs in the St. Pauli flagship store, with each part telling its own little story. The corresponding film is shown at irregular intervals in the shop.

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