fan shop. 1.fc eisern union. berlin.

Shop construction.

The basis of the design concept for the first fan shop of the 1. FC Eisern Union was the club logo with its dynamic red lines against a white background. We sought to make this energy palpable in the room. White walls with a graphic installation out of red pipes as a merchandise presentation system. The tailor-made pipes integrate the _1.__FC__EISERN__UNION_ lettering. They wind three-dimensionally through the room, thereby offering manifold ways of hanging up the collection. Because the pipe installation runs and closes on both sides around the whole room, the customer is practically in the midst of an iron (=eisern) embrace in red-white!

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